With a combined 45 years of experience in the mortgage industry, the team at Adelo Mortgage has built its reputation and standing in the community largely through longstanding relationships with Austin-area Realtors. As experts on the local real estate market, mortgage industry, and the latest financing trends and products, Adelo serves as a valuable resource to realtors. Adelo focuses on providing our referral partner’s homebuyers with a seamless and smooth experience, heavy communication, and closing on time.
As a self-funded lender with a focus nearly exclusively on the greater Austin area, we offer a level of expertise, commitment, and accountability to help our agents convert more leads and grow their business. We believe in having true and long-lasting relationships with our agents and focus on their growth beyond how we cater to their referrals and clients. As true partners, we feel that we should be vested in your growth and provide assistance in lead generation, time management, financial budgeting, marketing development, and team-building initiatives. Our entire team is professionally coached and we pay forward our expertise to our agent partners.
ThE ADELO DIFFERENCE – FOR AGENTS.
Unparalleled Market & Industry Knowledge
Personalized Service
Appraisal Expertise
Clear & Transparent Communication
High Degress of Success
agent coaching
lead generation & tracking
time management
Financial and P&L Management
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Adelo is plugged into everything happening in Austin real estate, and we know how to guide Realtors and their clients through this competitive, rapidly changing market. Realtors rely on us for the latest interest rate information and for informed assessments on near- and longer-term rate trends.
– We believe in mastering our craft and have a high degree of command with underwriting guidelines.
– Our team is highly accessible to help answer the complex questions around financial structures that may impact timing, execution, and negotiations.
– We aim to be the trusted source for our agents when time is of the essence.
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When Realtors refer business to us, they know their clients will be in good hands and can rely on a higher level of conversion. A one-on-one approach is a core tenet of our practice. We are process driven and work daily on improving our intake process and communication with their referrals. We also believe in heavy communication with our agents about their leads and files in the process.
– Our team does weekly Tuesday status calls.
– Week-end lead reports, so you know where your leads are in the funnel.
– Our top agent partners also receive weekly check-in calls from Atif.
– Dedicated concierge for their additional needs like approval letters and other requests.
– Weekend coverage for questions and pre-approvals.
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Our founder, Atif Ahmad, spent six years as a state-certified real estate appraiser before transitioning to the lending side. Through our relationships and knowledge base, we have a high success rate in getting homes appraised quickly and with a high level of expertise.
– Manage our own appraisal process
– Managed AMC with local appraisers
– Proprietary appraisal rebuttal process
– We don’t charge clients upfront for appraisal fees
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Unlike larger, bureaucratic banks and lending firms, we don’t need to run decisions up a chain of command. We’re quick to respond and honest with how we go about our process, and send out weekly Agent Updates.
– Weekly Update via phone
– Digital Milestone Updates
– Listing Agent Updates
– Support for your assistants
– Owner Access on decision making
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By the numbers: In 2021, Adelo was ranked in the top 25 mortgage advisors by Austin Business Journal and served 263 families and 98% of loans closed in 30 days or less. Pure and simple, Realtors who want to close deals smoothly and on time partner with us.
– 65% of our business is agent referred
– ABJ Top 25 mortgage advisor
– 25% past and current client referred
– Average client is purchasing between 500K – 1.5M
– 30-32% conversion ratio for the trailing three years (all leads)
– 8 of the Elite 25 work with us
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Atif Ahmad and his team get professionally coached and we believe in having great mentors in our lives to help us grow in business and have the proper work-life balance. Over the last five years we have focused on taking what we learn and helping our agent partners with the tools and mentorship to reach their goals.
– Annual and semi-annual business planning reviews
– Reoccurring monthly meetings for those looking for a little more accountability
– Agent Mastermind groups
– Agent Lunch and Learns
– Marketing Development and Planning
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We believe in tracking all our data and this data analysis is one of the main tenants of our success. Data is the key to measuring our activity, execution, and results. We feel that the stronger our lead conversion is the stronger it is for our realtor referral partners. This data also dictates our prospecting activity day to day.
– We track your leads religiously
– Proprietary Lead Tracking forms and training
– Daily accountability tools to help drive leads
– Assistance in data analysis
– Strategy Planning for new leads
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How do you get everything you need to get done in a 40-hour week and still keep growing your business? Time Management. It’s easier said than done but we work daily at time blocking and prioritizing the money-making activities, or Green Time, as we like to call it.
– Time Blocking tactics
– Help with scheduling theme days for Green Time
– Tracking your prospecting hours
– Measuring the results
– Team time management
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Let’s face it, none of us are CPAs and what we do best is selling, negotiating, and prospecting. Our strong suit is typically not managing financials and budgeting. But keeping a monthly or bi-monthly account of your financials is key to wealth building for your future and your team’s future. We use some simple tools to help our agent partners think about their bottom line growth and savings goals.
– Personal Budget Tools
– Monthly P&L review tools
– Goal setting and Dash Board goals
– Access to our Financial Advisors for questions
AGENT TESTIMONIALS
Adelo agents in their own words.
““I’ve worked with Atif and Adelo Mortgage for more than 15 years. My mortgages. My friends’ mortgages. My clients’ mortgages. My Team of Top Producers’ clients’ mortgages. In the literally countless times that we have called on Adelo Mortgage to deliver they have never underperformed. Not one single time has Adelo failed to close after pre-qualifying the borrower.
The authentic friendship Atif and I have formed, personally, over this long span of time working together is a testament to the care that he and his Team show to every single person they come into contact with. When it’s time to lay out your entire financial life on someone’s desk you want to believe that person is going to treat you like an old friend would. Atif will. For that reason, STRÜB Residential Group recommends Adelo to every chance we get.” ”
“Time and time again, Atif and his team at Adelo prove themselves to be consummate professionals and take excellent care of our clients. He takes time to explain the borrower’s options, he communicates regularly throughout the process and proactively addresses any underwriting issues in advance. He recently obtained a challenging loan for a client in under 15 days when no one else could get it done. Call him and you won’t be disappointed.”
“Atif is a rockstar. Calm, objective , creative, & intelligent. I know I can refer Atif and his team to my clients and they will be taken care of. I love his downtown location, and his teams flexibility around the clock.”
“I met Atif on my very first transaction, and quite frankly - out of desperation. My buyers were in a TERRIBLE position with another lender and a colleague recommended I call Adelo. Atif and his team came to the rescue and even closed the loan on time! …something we had previously been told would take 3+ weeks past the contract date. His responsiveness is unmatched, and the Client service was then, and continues to be, top notch. To this day I continue to hold Atif and his team as an invaluable asset to our transaction process.”
“Adelo Mortgage has taken great care of my clients’ lending needs over the last few years. Atif Ahmad’s attention to detail has made each of our transactions extremely smooth and efficient. The Adelo team prides themselves on personal service and most importantly, availability. In the real estate industry, work usually happens after normal business hours. Adelo Mortgage recognizes this and makes themselves available in the evenings and on weekends. They are a wonderful local Austin mortgage company who everyone should get to know!”
“Atif and his team are the absolute best in the business. As an agent, it’s vital the recommendations and referrals I provide are of the highest quality. Having Atif as their lender and on our team assures me, they are in good hands and will receive elite customer care and the highest levels of service and guidance throughout home buying process.”
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